Traditionally, the discipline of strategy has emphasized a deep understanding of market economics and potential disruptors, the evolution of demand and value expectations, the competencies of the organization, and the role of talent and performance management. Long-dominant frameworks like the Five Forces or SWOT analysis have been based, accordingly, on a fundamental, often static or relatively long-duration, set of market and firm characteristics.
Today, though, many of those characteristics are in flux much of the time. And so the power of incumbency, firm competencies, and market share is giving way to the ability to engage across companies and industries, innovate, individualize, and deliver. The definition of a market, customer, partner, or even competitor is now a moving target.
Click to Add the First »