Jeff Thull Sep 23, 2005 / Comment / 251 views / / Favorite 1PLEASE NOTE Older CEO Refresher articles are no longer available. If you click through you will be taken to the Internet Archive site to find an archived copy.Dissatisfaction drives the sale; the cost of the dissatisfaction is the accelerator. Content: Quotation Source: CEO Refresher Subject: Marketing / SalesLike this content? Why not share it?Post navigation← Previous postRussell AckoffNext post →The Data Quality ProcessMore Related PostsWhat Marketers Are Doing Wrong in Data AnalyticsHow to Build a Brand PyramidScott BelskyScott BelskySales Teams Aren’t Great at Forecasting. Here’s How to Fix That.Leave a Reply Cancel replyYour email address will not be published. Required fields are marked *CommentName * Email * Notify me of followup comments via e-mail. You can also subscribe without commenting. Receive a weekly new content update (no spam) via emailThis site uses Akismet to reduce spam. Learn how your comment data is processed.