Jerome Bruner Sep 5, 2012 / Comment / 616 views / / Favorite 0A fact wrapped in a story is 22 times more memorable than the mere pronouncement of that fact, according to cognitive psychologist Jerome Bruner. Content: Quotation Source: MarketingProfs Subject: StorytellingLike this content? Why not share it?Post navigation← Previous postTranscendent Leadership: How to Lead Anyone, Anywhere, AnytimeNext post →Why Feelings of Guilt May Signal Leadership PotentialMore Related PostsKieran Conboy, Eoin Whelan, Seán MorrisDon FaulDon FaulDon FaulThe Pivotal Stories Every Startup Leader Should Be Able to TellLeave a Reply Cancel replyYour email address will not be published. Required fields are marked *CommentName * Email * Notify me of followup comments via e-mail. You can also subscribe without commenting. Receive a monthly newsletter of new content added (no spam)This site uses Akismet to reduce spam. Learn how your comment data is processed.