Say you’re trying to test whether people like pizza. If you serve them burnt pizza, you’re not getting feedback on whether they like pizza. You only know that they don’t like burnt pizza. Similarly, when you’re only relying on the MVP [minimum viable product], the fastest and cheapest functional prototype, you risk not actually testing your product, but rather a poor or flawed version of it.
Author: Jiaona “JZ” Zhang
Source: First Round Review
Subjects: Customer Related, Market Research