Your alpha group is the one that already loves you, that would even love your MVP. It’s your mom who will love anything you make. On the other end of the spectrum, your GA is far more skeptical. Your GA is much harder to please. Their trust is hard to earn and even harder to regain once lost. Your beta is your sweet spot for testing. Like your alpha, your beta group is rooting for you. But they’re also willing to give you constructive criticism. Testing … on your beta is key because you’ve already built a level of trust with those users who will give you valuable, candid feedback. It allows room for taking risks without compromising your credibility.
Author: Jiaona “JZ” Zhang
Source: First Round Review
Subjects: Customer Related, Market Research, Project Management