Jim Collins [Archive.org URL]

Creativity is natural and abundant, the natural human state. We are creative beings. Being creative is not the hard part. The hard part is figuring out how to marry creativity to discipline so that the discipline amplifies the creativity, rather than squelching it. Truly great entrepreneurs do not just have a great idea (and often, they copy their ideas from others). The entrepreneurial path to greatness is to go from idea to business, then business to company, then company to great company, then great company into enduring great company. To accomplish this entire journey requires much more than just a creative idea.

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