Ron Shaich [Archive.org URL]

As many organizations get larger, they get more effective at delivery. That delivery muscle pushes out discovery, and people wake up 20 years later and realize they have all delivery and no discovery. That’s not a problem, except the world continues to change, and they need to continue to evolve also. The end result is very large companies that have powerfully effective delivery muscles, yet modest capabilities for discovery in a rapidly changing world. They’re very good at delivering what the customer cared about yesterday and not necessarily what the customer needs tomorrow. That is the fundamental conundrum of any large organization.

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