Joanna Barsh, Susie Cranston, and Rebecca A. Craske [Archive.org URL]

A number of studies have shown that women who promote their own interests vigorously are seen as aggressive, uncooperative, and selfish. An equal number of studies show that the failure of women to promote their own interests results in a lack of female leaders. Until one of these conditions changes, sponsors, we believe, are the key to helping women gain access to opportunities they merit and need to develop.

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