I think that the success of MySpace has taught us all a number of lessons, such as that people like to create things. And they like to show off what they care about, especially when it’s made easy for them. If you let people participate in your brand, they will become brand warriors.
Any company can search through MySpace, YouTube, or the whole blogosphere for influencers who are talking about them and make contact with those people. And if people are already contacting you-ask them how many friends they have…and give the more connected people a little more attention.
Another key to success on any social-networking site is participating in them. Not just so you can be a part of the community and get good karma points, but I think more importantly so that you can understand the systems completely and then take advantage of them.
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