Visionaries buy on the promise of a product; pragmatists buy when the product’s benefits are proven. But pragmatists usually control the bulk of the money. Understanding how a specific set of pragmatists and visionaries relate to one another in the application that the venture chooses to pursue is the key to rapid revenue growth; because, if you do business with the “wrong” visionaries, they’ll lead you away from the very pragmatists you will need to turn a high-potential venture into a high-performance venture.
Content: Quotation
Source: Harvard Business School (HBS) Working Knowledge
Subjects: Entrepreneurship, Marketing / Sales
Source: Harvard Business School (HBS) Working Knowledge
Subjects: Entrepreneurship, Marketing / Sales
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