When a product that has been in development for one year can be copied and brought to market in days, first mover advantage has lost its […] well, advantage. Once stigmatized, imitation is now acceptable. In fact, this author says that to stay in the game and not fall behind, firms must imitate. In this article, he describes why imitation is as valuable as innovation, and why imitation can and should be strategically conceived and systematically executed.
Content: Article
Author: Oded Shenkar
Source: “Ivey Business Journal”
Subjects: Innovation, Management, Strategy
Author: Oded Shenkar
Source: “Ivey Business Journal”
Subjects: Innovation, Management, Strategy
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