Just-in-Time Pricing [Archive.org URL]

It’s said that timing is everything, and that rule certainly applies to pricing. An often overlooked factor in driving purchase decisions, timing can be applied to nearly every pricing approach. In this white paper, the authors describe a variety of options: from stretching out the elements of a purchase decision to bringing them closer together, from changing prices dynamically over time to setting time limits on discounts. Companies that take advantage of these opportunities can drive overall profit through improved discounting, cross-selling, upselling, bundling, and unbundling of offerings.

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