Lost revenue growth is one of the main reasons for the failure of mergers. Competitors attack merging companies and woo their employees while most of these companies are too focused on managing integration to respond effectively. But with a concerted effort to win over customer-facing employees, to ease their transition, and to give them appropriate financial rewards, companies will find that acquisitions can pay off after all.
Content: Article
Authors: Matthias M. Bekier, Michael J. Shelton
Source: “McKinsey Quarterly”
Subject: Marketing / Sales
Authors: Matthias M. Bekier, Michael J. Shelton
Source: “McKinsey Quarterly”
Subject: Marketing / Sales
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