Whereas making strategy about competitors can be highly destructive, making it about the customer encourages leaders to find ways to win without having to pay the price for their victories. Does this mean that competitors can be safely ignored when it comes to strategy? No. Understanding competitors’ value propositions is one effective way to generate new thinking on how to improve your own value propositions.
Content: Quotation
Author: Ken Favaro
Source: strategy+business
Subjects: Customer Related, Strategy
Author: Ken Favaro
Source: strategy+business
Subjects: Customer Related, Strategy
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