Kenneth C. Laudon is professor of information systems at NYU’s Stern. He joined Stern’s faculty in 1982. Since then, he has taught courses on e-commerce, managing the digital firm, IT and corporate strategy, and the links between technological developments and society. Laudon is the author, or co-author, of a dozen books, including the most widely adopted textbook on Management Information Systems in the world. His latest volume, E-Commerce: Business, Technology, Society (co-authored with Carol G. Traver) was published in January by Addison-Wesley. In this book, Laudon uses case studies to chart the development and spread of digital commerce in the global economy, primarily by examining cases of U.S.-based Internet firms. Two years after the Internet bubble burst, Laudon believes that the information technologies that inspired the .com mania of the late 1990s continue to influence businesses large and small. And while the seeming obsession with e-commerce may have subsided somewhat, he believes the trends and forces that underlie it are as potent as they were when the NASDAQ soared above 5000. In an interview with Sternbusiness, Laudon discussed these and other provocative issues raised in his book.
Source: STERNbusiness (NYU)
Subject: Management
Industry: Education / Training
Click to Add the First »