Lenovo Goes Global

China’s most recognizable brand has plans to overtake Apple and Samsung.

How Emerson Rebounded from a Bad Loss

Emerson Electric was humming along in the early 1980s when it got a jolt of reality: Suddenly, it was losing valuable business to global competitors. An excerpt from the new book Performance Without Compromise.

How Coca-Cola Became ‘The Real Thing’ in India

Emerging markets are enticing to companies because of the growth potential they present. But when cultural, economic, and logistical issues arise, survival in these markets is often a challenge. Recently, Stan Sthanunathan, vice president of Knowledge & Insights with The Coca-Cola Company, spoke to MBA students in a global business environments course at Emory University’s Goizueta Business School about the intricacies of doing business in … [ Read more ]

How Mondavi is Growing Around the World

Joint ventures can hold the key to expanding globally, introducing new product lines and leveraging brand capital. But it takes good relationships – and patience.

Ruben Vardanian at the Helm of Troika Dialog

Ruben Vardanian, CEO of Troika, is a “Golden Boy of Russian capitalism”. Unlike his fellow members of the Russian oligarchs’ club, Vardanian started from scratch and climbed upwards. This case, Ruben Vardanian at the Helm of Troika Dialog by Stanislav Shekshnia, Adjunct Professor of Entrepreneurship at INSEAD with Manfred Kets de Vries, Raoul de Vitry d’Avaucourt Professor of Human Resource Management at INSEAD scrutinizes Vardanian’s … [ Read more ]

Ranbaxy Laboratories Limited: At the Crossroads

As India edged nearer to full membership of the World Trade Organisation in 2005, Indian pharmaceutical companies faced new realities. For Ranbaxy Laboratories, a major player in the Indian generic drugs market, a successful adaptation to life in this new market was key to the company’s future. This case, Ranbaxy Laboratories Limited: At the Crossroads by Amitava Chattopadhyay and Swati Srivastava examines one company facing … [ Read more ]

Bombardier and Alstom: The Acela Express

The complex history of the relationship between the companies in the Acela Express railway installation is mined for key lessons for future marketing relationships with particular pertinence to relationships within international marketing projects.

Mikhail Khodorkovsky and Yukos: Chelovek c rublyom (Man with a Ruble)

In October 2003, Mikhail Khodorkovsky, Russia’s richest man and the CEO of Yukos, the second-largest Russian oil producer with a market capitalization of US$26 billion, was arrested and thrown into jail on charges of fraud and tax evasion. Several days later he resigned as CEO of Yukos. This case study tells the story of the rise and (temporary?) fall of a young man whom some … [ Read more ]

Welcome to Tesco, Your “Glocal” Superstore

How the U.K. retailer won over the world, one market at a time.

A Standard for Relief

Relief organizations have a mission close to home: improving their own efficiency and accountability.

The Big Store Goes Global

What retailers can learn from Wal-Mart’s international expansion.

Editor’s Note: the discussion centers on the seven sources of competitive advantage in retail:
– Inputs
– Technology
– Operations
– Offering & Brand
– Access
– Segmentation
– Customers

Taking Tesco global

This is not a traditional academic case, but rather a detailed interview with David Reid, deputy chairman of the United Kingdom’s largest grocer, Tesco. In it he explains the company’s international strategy and their online delivery model among other items.

The Whistle InterJet: The First Internet Appliance for Small-to-Medium Size Businesses (A, B & C)

To overcome sales growth problems in the US, California-based, venture capital-backed start-up Whistle Communications looks at developing a number of strategic partnerships in Asia. While the product (the first Internet appliance for small-to-medium size businesses) attracts interest from numerous high-profile companies, Whistle must weigh the short-term gains against its long-term goals. Professor Ha Hoang and Michel Darnaud explain more in this new Case Study … [ Read more ]

Tata Tea Limited (A, B, & C)

Tata Tea is one of the largest tea companies in the world. Sheltered from competition by a protectionist Indian government for most of its history, the company in 1999 faced several new challenges: upcoming deregulation and changing consumer tastes. How should the company react? Research Associate Ulrike Wiehr and Professor Amitava Chattopadhyay review potential strategies.

Manulife in Indonesia (A, B & Background Note)

Doing business in a country known for corruption? Be prepared for anything, say Professor Douglas Webber and Ulla Fionna, who recount the bizarre and frightening experience of Canadian insurance company, Manulife, in Indonesia.

Russian Standard Vodka: Strategies for Global Branding and Expansion into the US Market

Russian Standard may not be a household name in trendy New York bars yet, but Roustam Tariko would like it to be. When Tariko introduced Russian Standard Vodka in 1998, he wasn’t interested in just vodka. The young entrepreneur established Russian Standard to become a high-quality international multi-category icon of the new Russia, the “Virgin” of Russia. As a result, Russian Standard … [ Read more ]

BASF in China: the Marketing of Styropor®

BASF is a multi-national producer of petro-chemicals that has enjoyed a comfortable, well-padded history of success in the packaging industry. The company’s product Styropor®, one of the few branded chemicals on the market, is a commodity – somewhat like Lycra®. The authors explain BASF’s problem in this case study: since Styropor®, by nature, costs more than similar products produced locally in China, it needs to … [ Read more ]

Guangdong Electronics

Even if you can’t put your finger on it, and even if you can’t express it in one statement, there is something different about doing business in Asia. With respect to cultural nuance and regional resources, Asian business is distinguishable from business in the rest of the world. Professors Ming Zeng and Ingmar Björkman explain that Guangdong Electronics provides a textbook example.

Ahlstrom Korea

A Texas oil tycoon takes half his trusty drills and heads for new territory. But he’s not moving West, he’s headed to the Far East. Can Tex count on any success from this globalisation? Professor Philippe Lasserre and Jocelyn Probert explain that for Ahlstrom Korea’s similar expansion effort, it must deal with a wealth of stumbling blocks to make headway.

Vedior International’s European strategy: the French revolution

What motives propel international expansion? It seems like it’s a trend for so many businesses, but in the case of Vedior, Professor Paul Verdin and Nick Van Heck query the real benefits and the classic expansion dichotomy of Europeanisation versus localisation.