Case Studies Archives

Lenovo Goes Global

China’s most recognizable brand has plans to overtake Apple and Samsung.

The First Customers

In a new market, you need to secure a foothold. World domination can come later.

VW in China: Running the Olympic Marathon

Will Volkswagen’s “Olympic” program help it reassert its advantage in China?

How Emerson Rebounded from a Bad Loss

Emerson Electric was humming along in the early 1980s when it got a jolt of reality: Suddenly, it was losing valuable business to global competitors. An excerpt from the new book Performance Without Compromise.

In China: The Importance of Managing Relationships Dynamically

The appliance maker Guangdong Galanz has excelled at managing relationships in a turbulent environment, and its case study illustrates the costs and benefits of relationships, how these pros and cons shift over time, and, most important, how executives can manage them effectively in a constantly shifting context.

Watch Out, Coke and Pepsi – Here Comes Wahaha

Wahaha, whose main products are milk drinks, bottled water and mixed congee, is the number one beverage company in China, with revenues of 11.4 billion yuan ($1.37 billion) and profits of 1.35 billion yuan ($162.7 million) in 2004. The company was started in 1987 by Zong Qinghou, its 60-year-old chairman and CEO. In an interview with Wharton marketing professor John Zhang, Zong talks about his … [ Read more ]

How Coca-Cola Became ‘The Real Thing’ in India

Emerging markets are enticing to companies because of the growth potential they present. But when cultural, economic, and logistical issues arise, survival in these markets is often a challenge. Recently, Stan Sthanunathan, vice president of Knowledge & Insights with The Coca-Cola Company, spoke to MBA students in a global business environments course at Emory University’s Goizueta Business School about the intricacies of doing business in … [ Read more ]

Content: Case Study | Source: Knowledge@Emory | Subjects: International, Marketing / Sales | Industry: Food Products/Service | Company: The Coca-Cola Company

How Mondavi is Growing Around the World

Joint ventures can hold the key to expanding globally, introducing new product lines and leveraging brand capital. But it takes good relationships – and patience.

Ruben Vardanian at the Helm of Troika Dialog

Ruben Vardanian, CEO of Troika, is a “Golden Boy of Russian capitalism”. Unlike his fellow members of the Russian oligarchs’ club, Vardanian started from scratch and climbed upwards. This case, Ruben Vardanian at the Helm of Troika Dialog by Stanislav Shekshnia, Adjunct Professor of Entrepreneurship at INSEAD with Manfred Kets de Vries, Raoul de Vitry d’Avaucourt Professor of Human Resource Management at INSEAD scrutinizes Vardanian’s … [ Read more ]

Ranbaxy Laboratories Limited: At the Crossroads

As India edged nearer to full membership of the World Trade Organisation in 2005, Indian pharmaceutical companies faced new realities. For Ranbaxy Laboratories, a major player in the Indian generic drugs market, a successful adaptation to life in this new market was key to the company’s future. This case, Ranbaxy Laboratories Limited: At the Crossroads by Amitava Chattopadhyay and Swati Srivastava examines one company facing … [ Read more ]

Mikhail Khodorkovsky and Yukos: Chelovek c rublyom (Man with a Ruble)

In October 2003, Mikhail Khodorkovsky, Russia’s richest man and the CEO of Yukos, the second-largest Russian oil producer with a market capitalization of US$26 billion, was arrested and thrown into jail on charges of fraud and tax evasion. Several days later he resigned as CEO of Yukos. This case study tells the story of the rise and (temporary?) fall of a young man whom some … [ Read more ]

Bombardier and Alstom: The Acela Express

The complex history of the relationship between the companies in the Acela Express railway installation is mined for key lessons for future marketing relationships with particular pertinence to relationships within international marketing projects.

European Airline Industry: Ryanair in 2003

This case takes the reader through a step-by-step evaluation of Ryanair in a highly competitive, high-pressure industry and examines future strategy options for the company and its competitors. How big can Ryanair become with its current strategy, and what strategy will they need to go beyond that? What is the growth potential in its niche and beyond? Is it now time to think about ‘the … [ Read more ]

Welcome to Tesco, Your “Glocal” Superstore

How the U.K. retailer won over the world, one market at a time.

Content: Case Study | Author: Victoria Griffith | Source: strategy+business | Subjects: Industry Specific, International | Industry: Retail

Dangdang.com is China’s Amazon.com

Dangdang.com claims 800,000 unique visitors and takes up to 4,000 orders a day, more than half these days for DVDs and CDs. The firm’s founder monitors Amazon for new ideas, which she then pinches–and encourages her employees to order from the American firm’s site to get hints for customising her own.

Editor’s Note: this is a topical article without long-lasting business take-aways, but the inside … [ Read more ]

Content: Case Study | Source: The Economist | Subjects: International – Asia, IT / Technology / E-Business | Company: Dangdang.com

47 Case Studies found for subject: International