China’s most recognizable brand has plans to overtake Apple and Samsung.
Content: Case Study | Author: William J. Holstein | Source: strategy+business | Subject: International | Industry: Consumer Electronics | Company: Lenovo
Emerson Electric was humming along in the early 1980s when it got a jolt of reality: Suddenly, it was losing valuable business to global competitors. An excerpt from the new book Performance Without Compromise.
Content: Case Study | Authors: Charles F. Knight, Davis Dye | Source: Harvard Business School (HBS) Working Knowledge | Subject: International | Industry: Manufacturing | Company: Emerson Electric
Emerging markets are enticing to companies because of the growth potential they present. But when cultural, economic, and logistical issues arise, survival in these markets is often a challenge. Recently, Stan Sthanunathan, vice president of Knowledge & Insights with The Coca-Cola Company, spoke to MBA students in a global business environments course at Emory University’s Goizueta Business School about the intricacies of doing business in … [ Read more ]
Content: Case Study | Source: Knowledge@Emory | Subjects: International, Marketing / Sales | Industry: Food Products/Service | Company: The Coca-Cola Company
Joint ventures can hold the key to expanding globally, introducing new product lines and leveraging brand capital. But it takes good relationships – and patience.
Content: Case Study | Author: Lawrence M. Fisher | Source: strategy+business | Subjects: Industry Specific, International | Industry: Wine / Spirits | Company: Robert Mondavi Winery
Ruben Vardanian, CEO of Troika, is a “Golden Boy of Russian capitalism”. Unlike his fellow members of the Russian oligarchs’ club, Vardanian started from scratch and climbed upwards. This case, Ruben Vardanian at the Helm of Troika Dialog by Stanislav Shekshnia, Adjunct Professor of Entrepreneurship at INSEAD with Manfred Kets de Vries, Raoul de Vitry d’Avaucourt Professor of Human Resource Management at INSEAD scrutinizes Vardanian’s … [ Read more ]
Content: Case Study | Authors: Manfred Kets de Vries, Stanislav Shekshnia | Source: INSEAD | Subjects: Entrepreneurship, International | Industry: Investment Banking | Company: Troika Dialog
As India edged nearer to full membership of the World Trade Organisation in 2005, Indian pharmaceutical companies faced new realities. For Ranbaxy Laboratories, a major player in the Indian generic drugs market, a successful adaptation to life in this new market was key to the company’s future. This case, Ranbaxy Laboratories Limited: At the Crossroads by Amitava Chattopadhyay and Swati Srivastava examines one company facing … [ Read more ]
Content: Case Study | Authors: Amitava Chattopadhyay, Swati Srivastava | Source: INSEAD | Subjects: Industry Specific, International | Industry: Pharmaceutical | Company: Ranbaxy Laboratories Limited
The complex history of the relationship between the companies in the Acela Express railway installation is mined for key lessons for future marketing relationships with particular pertinence to relationships within international marketing projects.
Content: Case Study | Authors: David Soberman, Nicholas Rowell | Source: INSEAD | Subjects: International, Marketing / Sales | Industry: Transportation | Company: Bombardier and Alstom
In October 2003, Mikhail Khodorkovsky, Russia’s richest man and the CEO of Yukos, the second-largest Russian oil producer with a market capitalization of US$26 billion, was arrested and thrown into jail on charges of fraud and tax evasion. Several days later he resigned as CEO of Yukos. This case study tells the story of the rise and (temporary?) fall of a young man whom some … [ Read more ]
Content: Case Study | Authors: Elizabeth Florent-Treacy, Konstantin Korotov, Manfred Kets de Vries, Stanislav Shekshnia | Source: INSEAD | Subjects: International, People | Industry: Petro / Chemical | Company: Yukos
How the U.K. retailer won over the world, one market at a time.
Content: Case Study | Author: Victoria Griffith | Source: strategy+business | Subjects: Industry Specific, International | Industry: Retail
Relief organizations have a mission close to home: improving their own efficiency and accountability.
Content: Case Study | Authors: Benjamin Richardson, Carsten Stendevad, Jeremy M. Oppenheim | Source: McKinsey Quarterly | Subjects: Industry Specific, International | Industry: Other
What retailers can learn from Wal-Mart’s international expansion.
Editor’s Note: the discussion centers on the seven sources of competitive advantage in retail:
– Offering & Brand
Content: Case Study | Author: David Liang | Source: STERNbusiness (NYU) | Subjects: Industry Specific, International | Industry: Retail
This is not a traditional academic case, but rather a detailed interview with David Reid, deputy chairman of the United Kingdom’s largest grocer, Tesco. In it he explains the company’s international strategy and their online delivery model among other items.
Content: Case Study | Author: Peter N. Child | Source: McKinsey Quarterly | Subjects: Industry Specific, International | Industry: Retail
To overcome sales growth problems in the US, California-based, venture capital-backed start-up Whistle Communications looks at developing a number of strategic partnerships in Asia. While the product (the first Internet appliance for small-to-medium size businesses) attracts interest from numerous high-profile companies, Whistle must weigh the short-term gains against its long-term goals. Professor Ha Hoang and Michel Darnaud explain more in this new Case Study … [ Read more ]
Content: Case Study | Authors: Ha Hoang, Michel Darnaud | Source: INSEAD | Subjects: Entrepreneurship, International | Industry: Telecommunications
Tata Tea is one of the largest tea companies in the world. Sheltered from competition by a protectionist Indian government for most of its history, the company in 1999 faced several new challenges: upcoming deregulation and changing consumer tastes. How should the company react? Research Associate Ulrike Wiehr and Professor Amitava Chattopadhyay review potential strategies.
Content: Case Study | Authors: Amitava Chattopadhyay, Ulrike Wiehr | Source: INSEAD | Subjects: International, Marketing / Sales | Industry: Food Products/Service | Company: Tata Tea Limited
Doing business in a country known for corruption? Be prepared for anything, say Professor Douglas Webber and Ulla Fionna, who recount the bizarre and frightening experience of Canadian insurance company, Manulife, in Indonesia.
Content: Case Study | Authors: Douglas Webber, Ulla Fionna | Source: INSEAD | Subject: International | Company: Manulife
Russian Standard may not be a household name in trendy New York bars yet, but Roustam Tariko would like it to be. When Tariko introduced Russian Standard Vodka in 1998, he wasn’t interested in just vodka. The young entrepreneur established Russian Standard to become a high-quality international multi-category icon of the new Russia, the “Virgin” of Russia. As a result, Russian Standard … [ Read more ]
Content: Case Study | Authors: Pierre Chandon, Vadim Grigorian | Source: INSEAD | Subjects: International, Marketing / Sales | Company: Russian Standard Vodka
BASF is a multi-national producer of petro-chemicals that has enjoyed a comfortable, well-padded history of success in the packaging industry. The company’s product Styropor®, one of the few branded chemicals on the market, is a commodity – somewhat like Lycra®. The authors explain BASF’s problem in this case study: since Styropor®, by nature, costs more than similar products produced locally in China, it needs to … [ Read more ]
Content: Case Study | Authors: Hellmut Schütte, Jocelyn Probert | Source: INSEAD | Subjects: International, Marketing / Sales | Industry: Petro / Chemical | Company: BASF
Even if you can’t put your finger on it, and even if you can’t express it in one statement, there is something different about doing business in Asia. With respect to cultural nuance and regional resources, Asian business is distinguishable from business in the rest of the world. Professors Ming Zeng and Ingmar Björkman explain that Guangdong Electronics provides a textbook example.
Content: Case Study | Authors: Ingmar Björkman, Ming Zeng | Source: INSEAD | Subject: International | Company: Guangdong Electronics
A Texas oil tycoon takes half his trusty drills and heads for new territory. But he’s not moving West, he’s headed to the Far East. Can Tex count on any success from this globalisation? Professor Philippe Lasserre and Jocelyn Probert explain that for Ahlstrom Korea’s similar expansion effort, it must deal with a wealth of stumbling blocks to make headway.
Content: Case Study | Authors: Jocelyn Probert, Philippe Lasserre | Source: INSEAD | Subjects: Industry Specific, International | Industry: Petro / Chemical | Company: Ahlstrom Korea
What motives propel international expansion? It seems like it’s a trend for so many businesses, but in the case of Vedior, Professor Paul Verdin and Nick Van Heck query the real benefits and the classic expansion dichotomy of Europeanisation versus localisation.
Content: Case Study | Authors: Nick Van Heck, Paul Verdin | Source: INSEAD | Subjects: International, Strategy | Company: Vedior International