Joint ventures can hold the key to expanding globally, introducing new product lines and leveraging brand capital. But it takes good relationships – and patience.
Content: Case Study
Author: Lawrence M. Fisher
Source: strategy+business
Subjects: Industry Specific, International
Industry: Wine / Spirits
Company: Robert Mondavi Winery
Author: Lawrence M. Fisher
Source: strategy+business
Subjects: Industry Specific, International
Industry: Wine / Spirits
Company: Robert Mondavi Winery
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