Putting Social Media to Work at Cognizant

Many companies know what social media can do but many are still unable to apply or leverage social media to distance themselves from competitors. One company that has used social media successfully is the New Jersey-based IT firm, Cognizant. These authors describe how the company did it, and did it so well that some its clients say that it has separated Cognizant from the pack … [ Read more ]

MITRE Corporation: Using Social Technologies to Get Connected

Organizations that understand social technologies’ key capability – to enable employees to connect with others to boost job and organizational performance – will realize significant benefits. Thus, organizations need to think strategically about using these technologies to help transform themselves into truly collaborative workplaces. These authors, who were integrally involved in one such exercise, describe how it’s done.

Is This Any Way to Make a Decision?

Informal networks can play a pivotal role in how organizational decisions are framed and executed. But they can also result in too much collaboration—the kind of lengthy and expensive decision making that can cost companies dearly in missed opportunities.

Telenor’s Third Way

Telenor has experimented for years with ways to spread best practice between its foreign subsidiaries. Will its new knowledge sharing model work better than the old one?

Xerox: Building a Corporate Focus on Knowledge

Knowledge is the key element in running an organization. It’s also the cornerstone for a new economy and, combined with innovation, knowledge enables daily business practices to be reworked. Professor Soumitra Dutta, Professor Luk Van Wassenhove and Beatrix Biren consider how knowledge can be converted into marketplace success for any organization. They study one particular Xerox community as well as the overall … [ Read more ]

Managing Knowledge at Booz-Allen & Hamilton: Knowledge On-line and Off

You’ve heard, “It’s who you know, not what you know,” but in top organizations today, it’s “how you know”. INSEAD Professors Charles Galunic and John Weeks use Booz-Allen & Hamilton to show that once the how’s began making sense, the who’s fell into place. It’s what’s next in knowledge management.