The Inside Story of Facebook’s Biggest Setback

The social network had a grand plan to connect millions of Indians to the internet. Here’s how it all went wrong.

Zero Injuries, Waste, and Harm

How AkzoNobel NV, a leading manufacturer, is making its health, safety, and environment procedures stronger by making them more consistent.

BP and Public Issues (Mis)Management

BP’s horrible missteps after the Deepwater Horizon rig exploded were almost predictable, given the culture of deceit and arrogance that executive actions had encouraged. While the accident could have been prevented, BP might have avoided its intense and deserved public flogging if only it had respected the best practices for managing a crisis – and for managing. Readers of this article will learn what BP … [ Read more ]

Too Good to Fail

India’s Tata, one of the world’s largest conglomerates, is basing an ambitious global strategy on 142 years of social entrepreneurship.

The Company That Anticipated History

Eskom, Africa’s largest electric company, has shown the world how to combine social leadership and business success.

Block by Block

During an economic downturn, Cemex, the world’s second-largest cement maker, decided to try to sell more products to Mexico’s poor. Almost by accident, the company discovered a global model for developing previously overlooked markets.

Tiffany & Co: A Case Study in Diamonds and Social Responsibility

“Minerals should – and can – be extracted, processed and used in ways that are environmentally responsible.” Those words, coming from Michael J. Kowalski, chairman and CEO of Tiffany & Co., set the stage for a discussion last week of the luxury jeweler and specialty retailer’s recent efforts to bring about industry reform. Kowalski spoke to a Wharton marketing class that looked at such issues … [ Read more ]

Less Is More: 14 Pioneers in Reducing Greenhouse Gas Emissions

A collection of in-depth corporate and governmental case studies on emissions reduction. On the business side, the report features climate-management efforts at Lafarge, Swiss Re, Dupont, and BP.

Adidas’ Human Rights Policy and Euro 2000

adidas, a leading athletic shoe manufacturer, worked hard to develop and implement its human rights policy. It paid special attention to its work practices in the developing world. Nevertheless, it needed to make some strategic decisions, as it was faced with NGO protests on the sidelines of the adidas-sponsored Euro 2000 football championship. Robert Crawford and Professor Jill Klein explain the situation and explore the … [ Read more ]

Soccer Balls Made for Children by Children? Child Labor in Pakistan

The first rule of football you teach children is: “Never touch the ball with your hands.” But it seems some corporations in Pakistan forgot that rule when they hired children in their football manufacturing plants. There, it took a corporate agreement to phase out the use of child labour. Professor Olivier Cadot, Professor Daniel Traça and Robert Crawford use the international agreement, hailed as a … [ Read more ]