Market Research – MBA Depot

Eclipsed by E-mail, Direct Mail to Tumble 39% by 2013

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15% of B2C E-Mails Don’t Get Thru

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E-Mail Marketing: CTR down, Bounce-Back Rate up

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unsolicited commercial e-mail (UCE a.k.a. Spam) Numbers

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E-Mail to Hurt Offline Direct Marketers

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Consumers Shift from Catalogs to Web

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E-Mail Marketing Industry

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Direct Marketing Industry Statistics

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