So you need to rent a postal or email list for marketing purposes. If you’re not an experienced direct marketer or media buyer, this can seem like a daunting task. To the rescue comes, an online list recommendation service from MetaResponse (a list brokerage and management company). Simply explain your needs via a 13-question form (including budget, time frame, product or service and planned offer) and await their recommended list rentals and media plan. Researching lists can be quite confusing (not to mention time-consuming), so this is definitely a win-win lead generator. There is no obligation to rent the lists or use the accompanying media plan provided by this no-cost service. MetaResponse makes its money on the lists you rent through them. [WDFM Annotation]

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