When it comes to innovation, there’s only one right way to segment: by customers’ needs, what they value and their WTP [willingness to pay] for a product or service that delivers that value.
Content: Quotation
Author: Madhavan Ramanujam
Source: First Round Review
Subjects: Customer Related, Innovation, Marketing / Sales
Author: Madhavan Ramanujam
Source: First Round Review
Subjects: Customer Related, Innovation, Marketing / Sales
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