Economic turbulence is forcing companies to sharpen their focus on customer loyalty. But a promising technique that emphases loyalty-building — Customer Relationship Management programs, or CRM — is falling flat. Bain’s Darrell Rigby and Fred Reichheld offer insights on turning the promise of CRM into profits.
Content: Article
Authors: Darrell K. Rigby, Frederick F. Reichheld
Source: Bain & Company
Subjects: Customer Related, IT / Technology / E-Business
Authors: Darrell K. Rigby, Frederick F. Reichheld
Source: Bain & Company
Subjects: Customer Related, IT / Technology / E-Business
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