A vision is successful when it “speaks” to a wide audience, tells an engaging story that people want to be a part of, challenges people, and creates a sense of urgency. Success occurs when the vision becomes embedded in the daily decisions and actions taken of those you want to lead. A vision is not merely an extended strategic plan or “mission.” When we see a vision that is working, guiding an organization to sustained growth, we know that behind it are leaders who are comfortable leading with their hearts as well as their heads.
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