One way to generate a precise customer value proposition is to think about the four most common barriers keeping people from getting particular jobs done: insufficient wealth, access, skill, or time.
Content: Quotation
Authors: Clayton M. Christensen, Henning Kagermann, Mark Johnson
Source: Harvard Business Review
Subjects: Customer Related, Marketing / Sales
Authors: Clayton M. Christensen, Henning Kagermann, Mark Johnson
Source: Harvard Business Review
Subjects: Customer Related, Marketing / Sales
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