So far online marketing has been something of a bust. So what went wrong? Most online marketers forgot that no amount of flashy Web technology could replace a sophisticated understanding of consumer behavior. Here’s how to learn from their mistakes.
Editor’s Note: I found the discussion of the four generic types of buying behaviors identified by Professor Henry Assael to be quite useful.
Content: Article
Author: Paul F. Nunes
Source: “Outlook Journal (Accenture)”
Subject: Marketing / Sales
Author: Paul F. Nunes
Source: “Outlook Journal (Accenture)”
Subject: Marketing / Sales
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