“MarketingSherpa, Inc. is a media company publishing useful news, Case Studies, and best practices data about Internet and integrated marketing for advertising, marketing and PR professionals.
Our reporters and editors interview dozens of marketing professionals every month to ask them, “What’s really working for you online?” Then we share their tactics, advice and results with you in our newsletters, special reports and on our Web site. Yes, 100% of the articles you’ll see at MarketingSherpa were written exclusively for you from us.
You’ll notice that our focus is on what’s working for advertising, marketing and PR professionals who work for medium-large companies and for the agencies that serve them. We are careful to cover both traditional companies as well as dot-coms, because both sides are using tactics everyone can learn from.”
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In case you didn’t know, sherpas are the legendary guides to mountain climbers at Mt. Everest.