MarketingSherpa Landing Page Presentation 2007: PowerPoint, MP3 and Transcript

Find out what 4,213 marketers revealed about landing pages. Highlights include:

-> How to lift landing page conversions 48.35%
-> What landing page tests work best
-> Tips on copy, graphics and layout
-> The best tests to get the highest ROI

Plus, new research that will make any marketer cringe.

False Positives

A first-hand view of what happens when 100 top-tier enterprises, non-profits, and governmental agencies try to communicate via email with their opt-in customers.

Editor’s Note: a bit topical, but interesting.

“MarketingSherpa, Inc. is a media company publishing useful news, Case Studies, and best practices data about Internet and integrated marketing for advertising, marketing and PR professionals.

Our reporters and editors interview dozens of marketing professionals every month to ask them, “What’s really working for you online?” Then we share their tactics, advice and results with you in our newsletters, special reports and on our Web site. … [ Read more ]