MarketingSherpa Landing Page Presentation 2007: PowerPoint, MP3 and Transcript
Find out what 4,213 marketers revealed about landing pages. Highlights include:
-> How to lift landing page conversions 48.35%
-> What landing page tests work best
-> Tips on copy, graphics and layout
-> The best tests to get the highest ROI
Plus, new research that will make any marketer cringe.
Content: Multimedia Content | Authors: Anne Holland, Tim McAtee | Source: MarketingSherpa | Subject: Marketing / Sales
8-Point Checklist & Useful Hotlinks – How to Improve Your Homepage Performance Significantly
If you’re in the middle of a homepage design review, here’s a handy checklist of eight improvements worth testing based on MarketingSherpa research and Case Studies.
Content: Article | Author: Anne Holland | Source: MarketingSherpa | Subjects: IT / Technology / E-Business, Marketing / Sales
Research on the $16.9 Billion Promo Products Industry
Top 10 “Personal” Email Address Domains: 2004-2005
MarketingSherpa Study Results: 3,271 Marketers Reveal Search Marketing Costs, Clicks, & Conversions
US Market Segments for IT-related Products
False Positives
A first-hand view of what happens when 100 top-tier enterprises, non-profits, and governmental agencies try to communicate via email with their opt-in customers.
Editor’s Note: a bit topical, but interesting.
Content: Article | Sources: MarketingSherpa, Pivotal Veracity LLC | Subject: Marketing / Sales
MarketingSherpa.com
“MarketingSherpa, Inc. is a media company publishing useful news, Case Studies, and best practices data about Internet and integrated marketing for advertising, marketing and PR professionals.
Our reporters and editors interview dozens of marketing professionals every month to ask them, “What’s really working for you online?” Then we share their tactics, advice and results with you in our newsletters, special reports and on our Web site. … [ Read more ]
Content: Online Resource | Source: MarketingSherpa | Subject: Marketing / Sales