Years ago, corporate strategy was considered a secret known only by top executives for fear competitors might use the information to their advantage. Now it is important for everyone in the organization to understand the strategy and align everything they do with that strategy every day. Openness and clarity even help when coping with competition. “It’s good for a competitor to know what the strategy is. The chances are better that the competitor will find something else to be unique at, instead of creating a zero-sum competition.”
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