Competition typically focuses on one of two dimensions—either functionality, as in speed, reliability, or power; or convenience, such as ease of use or customization. Whichever is more valuable to the customer is the basis of competition in a market at that time. Dominating a market is a function of delivering more of the kinds of performance that matter to customers than your competitors can. The key is to integrate your value chain across the elements that drive the performance your customers value, and outsource the rest.
Plus it ain’t so easy to define a market any more. Yes, all the questionnaires, all the statistics are helpful. But you can’t depend on the statistical aggregates we now call information.
Content: Quotation
Authors: Daniel Littmann, Michael E. Raynor
Source: Optimize Magazine
Subjects: Competition, Strategy
Authors: Daniel Littmann, Michael E. Raynor
Source: Optimize Magazine
Subjects: Competition, Strategy
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