Errors in corporate strategy are often self-inflicted, and a singular focus on shareholder value is the “Bermuda Triangle” of strategy, according to Michael E. Porter, director of Harvard’s Institute for Strategy and Competitiveness. Porter, who recently spoke at Wharton as part of the school’s SEI Center Distinguished Lecture Series, challenged managers to stop trying to be the best company in their industry and instead deliver “a unique value” to their customers.
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