Advice on how to compete successfully is subject to an irony that borders on paradox. If the advice is right, then it will be universally adopted; if it is universally adopted, it does not improve your relative performance; if it does not improve your relative performance, it is wrong. In other words, if the advice is right, then the advice is wrong.
Authors: Michael E. Raynor, Mumtaz Ahmed
Source: Deloitte Review
Subject: Best Practices