Understanding the time between first and second purchase is incredibly helpful. It is a very good discipline to understand, “Why do customers only buy once? How can we get them to come back? How can we get them to come back faster?” That drives a lot of very good behaviors.
Content: Quotation
Author: Michael Ross
Source: McKinsey Quarterly
Subjects: Customer Related, Marketing / Sales
Author: Michael Ross
Source: McKinsey Quarterly
Subjects: Customer Related, Marketing / Sales
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