Nothing in the business world is more overrated than a “good idea.” Nothing. I’ve never gone into an organization anywhere in the world that didn’t have-with a little prompting and encouragement-more good ideas than it could possibly use. Indeed, most firms enjoy a surplus-a glut-of good ideas. As a rule, a glut of something makes it less valuable, not more. Economics 101.
By contrast, I’ve never gone into an organization where the process of implementing good ideas was fast, cheap, easy and successful. There seems to be a terrible scarcity-a corporate famine-of good implementations.
Simply put, good ideas are cheap; good implementations aren’t.