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Older CEO Refresher articles are no longer available. If you click through you will be taken to the Internet Archive site to find an archived copy.
Older CEO Refresher articles are no longer available. If you click through you will be taken to the Internet Archive site to find an archived copy.
A vision describes the future – where you are going or where you want to go. Without a clear and comprehensive vision statement, an organization will flounder and pull in different directions. With clear vision, everyone has a unified organizational view of the future and clear direction, enabling people to row in the same direction. But, do people row hard enough and long enough? Do they have deep reservoirs of energy that is required for sustained effort? What is their reason to row?
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