The fine folks at Morino Institute Netpreneur bring us this free email marketing products guide which is so good, there must be a catch. But there isn’t. These generous professionals have categorized the gazillions of email marketing product providers into four categories: Application Service Providers; Do-It-Yourself Solutions; Full Service Providers; and Licensed Software Products. From there the report discusses the advantages and disadvantages of each approach, provides vendor listings, and offers guidelines for vendor evaluation.
It takes a while to wind your way through the site, register and discover that the Netpreneur AdMarketing Community is a DC-based resource for marketing entrepreneurs. But keep at it — resources like these are worth the wait. [WDFM Annotation]
Editor’s Note: Find the actual guide under the Resource Guides link (Morino Institute, Netpreneur
Subject: Marketing / Sales
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