New Brand Day [Archive.org URL] Feb 27, 2002 / Comment / 208 views / / Favorite 0Attempts to gauge the ROI of advertising hinge on determining a brand’s overall value. Content: Article Author: Kris Frieswick Source: CFO Publishing Subjects: Finance, Marketing / SalesLike this content? Why not share it?Post navigation← Previous postSMBs Could Drive Software MarketNext post →Personality 101: Who Are They?More Related PostsMichael HarrisAuthor Talks: What’s new in Valuation?Why Your Sales Force Needs Smarter IncentivesWhich marketing strategies drive the highest-quality traffic with the lowest cost and effort?The Groucho Marx Theory of Efficient Markets There Are No CommentsClick to Add the First »Leave a Reply Cancel replyYour email address will not be published. Required fields are marked *Comment *Name * Email * Website Receive a monthly newsletter of new content added (no spam)ΔThis site uses Akismet to reduce spam. Learn how your comment data is processed.