The goal of this paper is to explain some of the changes under way in online pricing and consider the implications for companies selling over the Internet. It will examine three areas:
– Pricing in multiple channels
– Global pricing
– Dynamic pricing
Content: Article
Author: Don Durfee
Source: The Economist
Subjects: IT / Technology / E-Business, Pricing
Author: Don Durfee
Source: The Economist
Subjects: IT / Technology / E-Business, Pricing
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article raises important issues, but not based on any apprarent detailed research.