Parfums Cacharel’s AnaisAnais and Loulou were once the number one and number two best-selling fragrances in Europe, but profits had slipped and the firm’s new director argued that the organization had lost sight of its brand identity. How could it carry out an effective self-assessment? Cacharel chose brand decoding over market research. Professor Pierre Chandon, Professor Klaus Wertenbroch and Nicholas Rowell ask you to determine the effectiveness and outcome of this process.
Content: Case Study
Authors: Klaus Wertenbroch, Nicholas Rowell, Pierre Chandon
Source: INSEAD
Subject: Marketing / Sales
Company: Parfums Cacharel de L’Oréal
Authors: Klaus Wertenbroch, Nicholas Rowell, Pierre Chandon
Source: INSEAD
Subject: Marketing / Sales
Company: Parfums Cacharel de L’Oréal
Like this content? Why not share it?
There Are No Comments
Click to Add the First »
Click to Add the First »