Emerging technologies signal their arrival long before they blossom into full-fledged commercial success. However, the signal-to-noise ratio is initially so low that one has to work hard to appreciate the early indicators. The weak signals to be captured usually come from the periphery where new competitors are making inroads and unfamiliar technology paradigms are emerging. The periphery, however, is crowded with possibilities that may or may not be worth pursuing. In a global marketplace, how much attention should companies be devoting to apparently peripheral events that send out only weak signals? Wharton brought together leading specialists from its own faculty and experienced corporate strategists for a conference entitled, “Peripheral Vision: Sensing and Acting on Weak Signals.”
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