As we look to grow out of recession, innovation is more important than ever. However, the types of innovation companies pursue need to change. They must start to find novel ways of adding value at low cost, using existing technology in new applications and re-engineering inefficient business models. Managers wanting to learn how to make this change will find that China is a good place to look.
Content: Article
Authors: Eden Yin, Peter J. Williamson
Source: Ivey Business Journal
Subjects: Innovation, International
Authors: Eden Yin, Peter J. Williamson
Source: Ivey Business Journal
Subjects: Innovation, International
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