Rick Song

“Why would a customer not want this?” is often a far more interesting question than why they would. When you’re working on a product idea, there’s a thesis for why you believe you’re right and it’s really easy to constantly confirmation bias yourself into believing it’s the optimal decision. But once you can also find the counterpoint, the scenario where you’re wrong, you can start teasing out when it would start to make sense — the point at which it will work.

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