Most companies use customer relationship management and other technologies to get a handle on customers, but no amount of technology can really improve the situation as long as companies are set up to market products rather than cultivate customers.
Content: Quotation
Authors: Christine Moorman, Gaurav Bhalla, Roland T. Rust
Source: Harvard Business Review
Subject: Marketing / Sales
Authors: Christine Moorman, Gaurav Bhalla, Roland T. Rust
Source: Harvard Business Review
Subject: Marketing / Sales
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