Rosabeth Moss Kanter

In all of my writing about change I distinguish between bold strokes and long marches. If you have the authority, there are certain things you can do with the stroke of the pen. You can make a decision to open something, close something, lay off workers or make an acquisition. That’s a bold stroke. A long march is leading people in a new direction that changes their behaviour, in which they voluntarily begin to act in new ways.

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