Whenever we’re trying to change something, we have a customer. It may be an actual customer or client, it may be a consumer, it may be a boss, it may be an organization. The more we put them in the center, and the more we understand where they are and what their challenge is, the more effective we’re going to be.
Content: Quotation
Author: Jonah Berger
Source: MarketingProfs
Subjects: Change Management, Organizational Behavior
Author: Jonah Berger
Source: MarketingProfs
Subjects: Change Management, Organizational Behavior
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