The Winter 2005 issue of Rotman magazine contains 100 pages of varying quality articles and other information. I personally recommend reading the following:
– Validity vs. Reliability: Implications for Management by Roger Martin
– The Evolution of the Design-Inspired Enterprise by Gabriella Lojacono and Gianfranco Zaccai
– Promoting Experimentation for Organizational Learning: The Mixed Effects of Inconsistency by Amy Edmondson
– Beyond Products: Designing the Brand Experience by David Dunne
– Questions for Malcolm Gladwell: Life after The Tipping Point
– Virtual Progress: How Perception Affects Choice by Dilip Soman and Mengze Shi
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