Companies start loyalty programs to encourage additional purchases, but a new book by the brains behind one of the world’s most successful loyalty programs believe that that premise is the first step toward failure.
What companies really need to do, say Clive Humby and Terry Hunt, is establish loyalty programs that thank customers for previous purchases rather than encourage them to buy more.
Content: Related Content
Author: Nick Wreden
Source: MarketingProfs
Subjects: Customer Related, Marketing / Sales
Author: Nick Wreden
Source: MarketingProfs
Subjects: Customer Related, Marketing / Sales
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