Sergio Zyman

The TWM site is dead. If you click through you will be taken to the Internet Archive site to find an archived copy.

If you don’t tell consumers how to choose, they are either not going to choose, or they are going to choose based on the one thing they do understand: price. Of course, if price is the predominant element in the choices that your customers make, your profitability and the health of your business will go into the tank pretty quickly. So you need to give them other bases for deciding to buy your product. In a free-market society, consumers sit around looking at one another with glassy eyes, listening to the things we say as manufacturers or purveyors of services and goods, and they ask us, “Why should I buy your product?” The challenge and opportunity for marketers is to tell them.

Even if your product isn’t that different, better, or special, it’s the job of the marketer to make people think that it’s different, better and special!

Like this content? Why not share it?
Share on FacebookTweet about this on TwitterShare on LinkedInBuffer this pagePin on PinterestShare on Redditshare on TumblrShare on StumbleUpon

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.