PLEASE NOTE
The TWM site is dead. If you click through you will be taken to the Internet Archive site to find an archived copy.
The TWM site is dead. If you click through you will be taken to the Internet Archive site to find an archived copy.
All successful pricing efforts share two qualities: The policy complements the company’s overall marketing strategy, and the process is coordinated and holistic […] Proper pricing requires input from a number of people, but if there is no mechanism in place for creating a unified whole from all the process, the overall pricing performance is likely to be dismal.
Content: Quotation
Sources: Harvard Business Review, TheWorkingManager.com
Subject: Marketing / Sales
Sources: Harvard Business Review, TheWorkingManager.com
Subject: Marketing / Sales
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