Robert J. Dolan

PLEASE NOTE
The TWM site is dead. If you click through you will be taken to the Internet Archive site to find an archived copy.

All successful pricing efforts share two qualities: The policy complements the company’s overall marketing strategy, and the process is coordinated and holistic […] Proper pricing requires input from a number of people, but if there is no mechanism in place for creating a unified whole from all the process, the overall pricing performance is likely to be dismal.

Like this content? Why not share it?
Share on FacebookTweet about this on TwitterShare on LinkedInBuffer this pagePin on PinterestShare on Redditshare on TumblrShare on StumbleUpon

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.