Don’t marketers have to give consumers what they want? Yes and no. We should give them what they really want, not what they say they want. When consumers say they want more choice, more often than not, they actually want a better choosing experience. They want to feel confident of their preferences and competent during the choosing process; they want to trust and enjoy their choices, not question them.
Content: Quotation
Authors: Kanika Agrawal, Sheena Iyengar
Source: strategy+business
Subjects: Customer Related, Marketing / Sales
Authors: Kanika Agrawal, Sheena Iyengar
Source: strategy+business
Subjects: Customer Related, Marketing / Sales
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